A recently established poker networking web recourse Poker Battle is about to launch its high-profile fashion line in September. Generally, Poker Battle is known as specialized multichannel audio and video content provider. Its production range includes "original reality-based shows featuring celebrities and poker players, game shows, online radio, podcasts, 'available online only' fashions, sitcoms, and movies."

The formal introduction of the ambitious website will take place in Cannes on Sept. 2-7, 2008, during the main event of the Partouche Poker Tour. As for the official start of the recourse, it is scheduled for Sept. 27 and will be performed during the WSOP Europe in London.

A number of renowned poker players have given their consent to participate in the launch ceremonies as “Poker Battle Warriors” in order to attract maximum attention to the brand name and new clothing line. “Warriors’” rows were joined by such heavyweight poker pros as  David "Chino" Rheem, Scotty Nguyen, Johnny Chan, Chris Ferguson, David Williams, Nenad Medic, Glen Chorny, Noah Schwartz, Michael "The Grinder" Mizrachi, Rob Mizrachi, Eric Mizrachi, Tiffany Michelle, Nam Le, Steve Song, Patryk Hildebranski, Freddy Deeb, Jean Robert Bellande, Wayne and Emeline Boich, Evelyn Ng, John Phan and Alan Smurfit.

Poker Battle Pro Tour, the Poker Battle’s own tournament, is scheduled to be held in Las Vegas in the second quarter of 2009. The high-stakes series will include five events. The final winner at the Poker Battle championship table is to receive two prizes: a guaranteed winner's prize of $5 million and a hand-crafted platinum-and-precious-stones necklace.

Currently Poker Battle is also establishing its World Headquarters and Broadcast Studios in Las Vegas.