| NEWS |
| 12.05.2008 |
| Trump Casinos in Atlantic City Ready for Sale |
Trump Entertainment Resorts Inc., gambling company running three casinos in Atlantic City, has announced that at least one of these venues could be sold “if a proper opportunity presents itself”. Trump casinos include the Trump Taj Mahal Casino Resort, Trump Plaza Hotel and Casino, and Trump Marina Hotel Casino. Trump Plaza plans to be the first casino in Atlantic City to offer electronic poker games in June, when 12 machines will be installed. In 2008, the company’s key event will be the opening around Labor Day weekend of the 782-room Chairman Tower at the Taj Mahal, named after company Chairman Donald J. Trump. The company’s CEOs insist this project is on time and within the budget.
However, due to general U.S. economic slowdown, competition from out-of-state slots parlors and promotional costs associated with its new player-loyalty program, the company reported a wide loss of US $18.6 million in the first quarter of this year. The total debt of Entertainment Resorts Inc. hasincreased by US $3.7 million over the first quarter to US $1.64 billion.
Currently the company sticks to the strategy to concentrate more on cash-paying customers who stay longer, rather than spending to attract less profitable day-trippers.
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